Find Outlier Videos Across
TikTok, Reels & Shorts.
Make Better Creative Bets.

See the hooks, formats, and angles behind videos outperforming their usual results — and know what's worth making next.

See how it works

THE HARD PART ISN'T MAKING

Anyone can make more content now.

20
AI scripts in minutes.
20
Creator videos in a shoot.
100
TikToks saved to a swipe file.

BUT MORE OPTIONS STILL LEAVE ONE EXPENSIVE QUESTION

Which idea is actually worth making?

Most teams still answer it by scrolling, saving competitor videos, sharing links, and guessing. Shopcue starts one step earlier: find what's already breaking out before you decide what to make.

WHY SHOPCUE

Make fewer blind creative bets.

01ILLUSTRATIVE SIGNAL
24VIDEOS SCANNED
3 PLATFORMS

Spend less time scrolling.

Research creators, competitors, and short-form content without rebuilding the same swipe file every week.

02ILLUSTRATIVE SIGNAL
8.4×CREATOR BASELINE
OOS 91

Spot outliers earlier.

Find videos outperforming their creator's usual results — before you only notice the obvious viral hits.

03ILLUSTRATIVE SIGNAL
5PATTERN REPEATS
4 CREATORS

See what keeps repeating.

Understand the hooks, angles, formats, and structures showing up across multiple breakout videos.

04ILLUSTRATIVE SIGNAL
3SOURCES ATTACHED
1 CREATIVE BET

Align the team around evidence.

Give everyone the same sources, the same patterns, and a clearer reason for what to make next.

Less scrolling. Less guessing. Better odds.

THREE STEPS

From breakout content to your next creative bet.

01 · OUTLIER

Find what's breaking out.

Shopcue finds videos performing unusually well compared with that creator's usual results — not simply the videos with the most views.

Creator-relative performance, not raw virality.
02 · SIGNAL

See what keeps repeating.

One breakout can be luck. When the same hook, angle, format, or structure appears across different outliers, Shopcue brings the evidence together.

A pattern needs multiple independent sources.
03 · BET

Decide what to make next.

Turn the strongest signals into a clear creative direction — while keeping every source video attached so the team can see why the bet exists.

A recommendation you can inspect, not just accept.
SHOPCUE RESEARCH / SKINCARE
ILLUSTRATIVE PREVIEW

Breakout videos

Creator-relative · Last 7 days
@skinnotes · Reels
2.1×usual performance
OOS54SNAPSHOTS4
@nora.glow · TikTok
8.4×usual performance
OOS91SNAPSHOTS7
@sydskin · Shorts
1.8×usual performance
OOS48SNAPSHOTS5
SIGNAL · 5 INDEPENDENT OUTLIERS

Routine interruption

The creator opens by challenging a familiar behavior before introducing the product. The structure repeats across different creators and platforms.

Routine interruption5
Problem before product4
Direct-to-camera hook3
Before / after reveal2
5 source videos attached
CREATIVE BET

Interrupt the familiar routine before introducing the product.

Open by challenging a familiar habit in the first two seconds. Let the viewer understand the problem before the product appears.

HookChallenge the routine
Product revealAfter problem clarity
Evidence5 independent sources
OUTLIER SIGNAL BET

SHOW YOUR WORK

Every creative bet should come with evidence.

The point is not another AI score. Shopcue keeps the recommendation connected to the videos and repeated pattern behind it.

DEMO RESEARCH · ROUTINE CONTENT5 OUTLIERS
@creator.a · TikTok“Stop doing your serum routine like this.”
7.2×baseline
@creator.b · ReelsChallenges the “more layers = better” habit.
4.8×baseline
@creator.c · ShortsProblem appears before the product reveal.
9.1×baseline
@creator.d · TikTokOpens by interrupting a familiar morning step.
5.5×baseline
@creator.e · ReelsDirect-to-camera correction before explanation.
6.3×baseline
5 OUTLIERS → 1 SIGNAL → 1 BET
5 OUTLIERS1 SIGNAL1 BET
PLATFORMS OBSERVED3
INDEPENDENT SOURCES5
PATTERN REPEATS5
SIGNAL

Routine interruption

The same structure appears across independent breakout videos: challenge a familiar behavior first, then explain the product.

CREATIVE BET

Interrupt the familiar routine before introducing the product.

Open by challenging a familiar habit in the first two seconds. Introduce the product only after the problem is clear.

Every source remains attachedEvidence visible
See the evidence. See the pattern. See why it became a bet.

FROM THE PEOPLE USING IT

Less “what should we make?”
More “let's test this.”

DEMO COPY — REPLACE WITH VERIFIED QUOTE
Before Shopcue, our research was basically 30 browser tabs and a Slack channel full of TikTok links. Now we can see which ideas keep repeating and why they're worth testing.
NameCreative Strategist · Company
DEMO COPY — REPLACE WITH VERIFIED QUOTE
The useful part isn't finding another viral video. It's seeing the pattern across several videos that we probably wouldn't have connected ourselves.
NameFounder · Company
DEMO COPY — REPLACE WITH VERIFIED QUOTE
It gives the team something concrete to react to. Instead of debating vague inspiration, we can look at the same evidence and decide what to make.
NameGrowth Lead · Company

THE MISSING STEP

The missing step is the decision.

Feeds
Show you more content.
Trend tools
Show you what's popular.
Generators
Make whatever you ask for.
Shopcue
Shopcue helps you decide what deserves to be made.
What's breaking out?
What keeps repeating?
What should I make next?

THE FULL LOOP

Better research should lead to better creative.

Today, Shopcue starts with the decision before creation. MAKE and SCALE are the next parts of the loop — visible as direction, not presented as live.

OUTLIER
LIVE
SIGNAL
LIVE
BET
LIVE
MAKE
IN PROGRESS
SCALE
IN PROGRESS

TODAY

OUTLIER → SIGNAL → BET

Find what's breaking out. See what keeps repeating. Decide what to make.

NEXT

MAKE SCALE

Turn the bet into creative. See what wins. Feed the result back into the next decision.

Find what works. Make with better odds. Scale what wins.

QUESTIONS

Clear answers before you start.

Shopcue finds breakout videos across TikTok, Reels, and Shorts, shows you what keeps repeating across them, and helps you decide what to make next.
A video performing unusually well compared with that creator's usual results. It doesn't need millions of views to matter.
No. Finding the breakout is only the first step. Shopcue goes from what's breaking out → what keeps repeating → what you should make next.
You can. Shopcue reduces the manual work of finding, comparing, and connecting videos across creators, competitors, and markets.
No. Shopcue improves the information behind the decision. It does not guarantee the outcome.
Not yet. MAKE is in progress. Today, Shopcue covers OUTLIER → SIGNAL → BET.
Not yet. SCALE is in progress. The goal is to connect what gets made with what actually performs — and use that result to improve the next creative decision.

YOUR NEXT CREATIVE DOESN'T HAVE TO START WITH A GUESS

Find what's breaking out.
Make Better Creative Bets.

See the videos. See what keeps repeating. Decide what to make next.