- research Agent
- A persistent research agent bound to a single product, keeping Content, Creators, Competitors, Recreate, and Memory in one shared evidence graph.
- Product Fingerprint
- The versioned set of approved product facts, use cases, audience, claims, and forbidden claims that every research decision is measured against.
- Research Lens
- The product-specific research frame — category, problems, competitors, adjacent products, and search terms — used to interpret public evidence.
- Outlier
- A video that significantly outperforms its creator's own baseline — not just raw views. A creator-relative outlier is a signal the market already validated before you spend a dollar testing it.
- Pattern
- A stable group of repeated hooks and mechanisms across creators and platforms, with evidence, lifecycle, and momentum behind it.
- Creative Cue
- When multiple outliers converge on the same hook, format or angle, Shopcue turns them into a Cue — a direction worth testing, backed by the source videos that prove it. Not a vague AI score.
- Memory
- Append-only research history: runs, evidence versions, saves, rejections, tracking decisions, competitor seeds, generation lineage, and failures.